Hey social media manager! Do you think that a day is not enough to do all your tasks? Is your personal life affected because you need to be on top of your company’s Twitter presence?
And yet you know that you are doing it because you are good at it. You are honing your skills for personal growth and fulfilment. You’re nurturing your career growth.
A day in the life of a social media manager like you probably goes something like this:
Posting new messages.
Creating engaging questions.
Monitoring and listening to conversations.
Responding to followers.
Looking for/creating interesting images.
These are still exclusive of impromptu social media marketing tasks that need to be done when the need arises.
A lot of things to do in a day, isn’t it? But someone’s gotta do it.
SOCIAL MEDIA MANAGER SKILLS
Expert social media managers are flexible enough to adapt to whatever situation that may arise.
They stay updated with what’s happening, what’s trending and current events. Being on top of things is important so replies and posts will remain relevant. That goes for industry trends and specific conversations about your brand.
Then there are the basics…
Very good at updating social media accounts, engagement checking, coming up with new ideas, looking for relevant content to post and responding to any interaction across all platforms.
On top of that, they should be really good at writing long or short posts. And turning those posts into outstanding image concepts.
RESPONSIBILITIES OF SOCIAL MEDIA MANAGERS
The responsibility of social media managers can be summarized into these 4 major steps: Listening, Content Creation, Publishing and Monitoring.
- To what the audience will want you to respond to.
- Posts that are share-worthy.
- Posting and scheduling content to post.
- Monitoring and checking if your campaign is effective.
Just imagine how it’s like back in the day when every small task has to be done manually!
Social media is all about content. Every social media manager needs a stellar content strategy. You will find yourself overwhelmed and disorganized if you don’t have one. Trust me, those two can lead to disaster for any campaign.
It can be a lot of work but it makes social media work less daunting when you have an effective content calendar.
How do you create an effective content calendar?
1. Brainstorm content.
The content should fit not only your brand, but your niche and persona as well. It should be what your customers are asking.
Think back to the time when you encounter questions from when you were just starting. Convert those questions into content because that is what people want answers for.
2. Look forward.
Create a content calendar that’s up to 6 months. It’s ok to think and plan in advance. That should give you a solid direction to follow.
With this timetable, you can plan for events like meetups, conferences, or even webinars. They are good sources of future posts that you can write about.
Just remember not going to obsess with a very specific plan. Business is unpredictable, so it helps to have a healthy amount of flexibility. Your topic queue is just there to serve as a guideline, so you can plan resources accordingly, but not to the point that it’s too rigid!
3. Test your content.
Is your content interesting? Is it engaging enough to be share-worthy? These are the questions you should ask yourself when planning your content.
Look at your analytics. Post them on your social site to check the engagement status. You can incorporate that in the later part of your plan. Good content should be always be repurposed.
4. Always be on the lookout.
Having a content calendar doesn’t mean it should be fixed, as mentioned before. Be sure to adapt to any changes along the way.
Keep an eye on your surroundings, what’s trending and what’s hot. Incorporate them on your calendar. Stay on top of things all the time.
A DAY IN THE LIFE OF AN EXPERT SOCIAL MEDIA MANAGER
Being a social media manager is not all about work all the time. You have to learn to juggle your work life with your personal life.
Here’s an infographic that shows how social media manager experts spend their day:
The use of social media tools makes it a lot easier for social media managers to do their work. They give you additional time to do your own personal stuff while working.
With social media tools are your disposal, your day would definitely look a lot like this:
SOCIAL MEDIA MANAGERS, BALANCING WORK AND PERSONAL LIFE
Time for loved ones
Shanna Cook is a Social Media Manager at Marketo. Her typical day starts at 5:30AM and ends at 11:30PM. In her blog article about how a social media manager day is like, you’ll see that it’s not always about her. In between working, she had time to have dinner with her boyfriend and hang out with her friends.
Fitness class and personal reading
Wendy Soucie, global e-business social media manager of Parker Hannifin Corporation, has time for work fitness class in between work. And personal reading and posting on her personal social media account after work is done.
Disconnecting and “ME” time
Global Social Media Manager for one of the largest retailers in the world, Mario Moreno, disconnects whenever possible. He spends a lot of time working out or hanging out with his best friends. Weekends are also considered work-free times, his “me” time.
Gym, video shoot and group outing
Hayley Saltzman, a social media manager at women’s publication Bustle, finds time to go to the gym before work. Good days include doing some impromptu video shoot (social media related post of course) and group outing.
SOCIAL MEDIA MANAGER SCHEDULE CHECKLIST
It can be a jam-packed day for social media managers. And it can be a toxic day if you don’t have a steady process or checklist of how things work.
A schedule checklist is your lifeline. It’s what keep you sane. Everybody needs one that works for them.
It doesn’t have to be hectic, so you just have to stay organized!
OVER TO YOU
With a clear understanding of your responsibilities and tasks, define your schedule. It can be a full day of doing the usual tasks over and over again. It doesn’t have to be boring. You just have to create a healthy balance between having a system and being creative.
Create a good balance between your role as a Social Media Manager and your growth after work hours.
The key is to have a good grasp of what you have to do, so you can develop a steady rhythm. Follow the prescribed schedule above and stay on top of your game!
P.S. free up more of your schedule with this time-saving social media tool!
Hitesh Mistry, Founder of SwiftlySocial
My vision is to make Social Media mangers lives easier when looking after their social presence.