Benefits of repurposing marketing content and the importance of promotion over creation

It’s never easy creating new blogs, or producing marketing social media posts, in fact it can be time consuming, and irritating trying to find information that hasn’t been used before. However, should marketing departments be focusing on new content, or just promote information that has been used before?

For most employees working within the marketing industry, one component not on our side is time. Whilst there are 24 hours in the day, there are just not enough hours to be researching, creating, designing and then posting adverts/ promotions. But is researching content really what needs to happen? Promoting previous posts, will help engage current followers, and attract potential followers.

Essentially, as a marketing wiz, your aim is to attract the most attention to your product/ service. Doing so involves, time and research that sometimes we just don’t have! SwiftlySocial, is a new marketing tool, gathering all previous information, including, blogs, social media posts and other marketing content on your specific brand. Repurposing all your previous content, it changes the face of your Social Media posts!

“There are just not enough hours in the day!” Will be a quote from the past, with this efficient and easy to use marketing tool!

Did you know…

Reusing similar content will achieve an SEO boost? Using similar buzzwords and information will help generate additional opportunities, and reach a new audience. Michael Brenner of SAP once mentioned that “Multi-channel marketing…provides the content our audiences are searching for; in all the places they search.”

The advantages of repurposing are endless and SwiftlySocial repurposes all your previous content at the click of a button! So all you have to do is choose a post you wish to update onto your Social Media platforms.

Creating content is never easy, so put your mind at rest and focus on promoting previous content instead!

“You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.”

  • Derek Halpern of Social Triggers

Promote your previous content and watch your Social Media Marketing platforms transform!