Benefits of repurposing marketing content and the importance of promotion over creation

It’s never easy creating new blogs, or producing marketing social media posts, in fact it can be time consuming, and irritating trying to find information that hasn’t been used before. However, should marketing departments be focusing on new content, or just promote information that has been used before? For most employees working within the marketing

Influencer Marketing on Social Media

Influencer Marketing on Social Media: How can YOU Benefit From its Enormous Power?

There is no doubt that word-of-mouth or C2C (Consumer-to-Consumer) communication is one of the most effective ways to market a product or service. It’s been evidenced that it influences 20%-50% of one’s purchasing decisions. It is no surprise, though. We value recommendations from a person we trust and respect more than from an ad when

Social Media management what is it anyway?

I began my social media career back in 2011 having joined various platforms a couple of years before. Social media management was a gleam in the eye but very few people really understood what it involved. Nowadays social media management is a fully-fledged career with various qualifications, apprenticeships and certificates. But honestly, what is social